NestFresh Eggs — Animated Explainer Video Series
The Client
NestFresh Eggs is a premium egg brand under Hidden Villa Ranch, a family-farm network that also operates The Country Hen and a range of other agricultural subsidiaries. The brand’s positioning centers on animal welfare and transparency — the idea that consumers deserve to understand exactly what the labels on their egg cartons actually mean, and that the difference between a certified claim and a marketing buzzword is significant.
The relationship started with The Country Hen. After producing broadcast commercials for that brand, Labradoodle Studio was referred directly to Hidden Villa Ranch’s marketing team for a larger, more complex project: a series of animated explainer videos for NestFresh, designed to educate both consumers and retail buyers on the differences between cage-free, free-range, and pasture-raised egg production.
The Project
The brief was straightforward in concept and demanding in execution: produce a four-part animated series explaining the three main egg-production housing systems — cage-free, free-range, and pasture-raised — plus an overview video that introduced the series and oriented viewers before they went deeper. The goal was education, not advertising. NestFresh wanted consumers to understand what certifications actually require, why the differences matter, and how to read a label with some confidence.
The project was scoped in 2020 and ready to move forward when the pandemic intervened. Production was pushed and didn’t get underway until 2022 — a two-year gap that required re-engaging the client, re-scoping, and picking up the thread without losing the creative direction established at the outset. That kind of continuity across a long pause is its own skill.
What Was Produced
The series was a full creative build — not a template job. Illustrator Eric Guild developed the visual world from scratch: a warm, character-driven style designed to make technical subject matter approachable without being condescending. My role was motion design and creative direction across the full series: animating Eric’s illustrations, developing the motion language, and ensuring visual consistency across all four videos.
I also handled VO casting and direction. The client was invited into the live recording sessions — a deliberate choice that kept the performance aligned with the brand’s voice while giving Hidden Villa Ranch’s marketing team direct visibility into the process. Getting the tone right on an educational series matters: too dry and viewers disengage, too playful and the credibility of the information suffers. The scripts, written by Nick Capone, threaded that needle well — the finished voiceover landed it.
Deliverables were four MP4s, captioned, optimized for social and web use, and deployed across NestFresh’s website and social channels.
Why It Matters
Most of the work in this portfolio is local video production — farms and small businesses in Central Massachusetts. NestFresh is something different: a regional brand with national distribution, a multi-video production scope, and a motion design-first deliverable rather than a camera-led one. It’s here because the throughline is the same. The subject matter is agriculture. The client relationship started with a local farm referral. And the underlying work — translating something complex into something a general audience can understand and act on — is exactly what every project in this portfolio is doing.
It also demonstrates a practical reality: local farm clients sometimes have parent companies, subsidiaries, or sister brands that operate at a different scale. The Country Hen referral led directly to a multi-video engagement with a brand distributed across the country. That path exists again whenever a local client relationship earns it.