The Country Hen: Farm Video Production

A red barn with a tall flagpole in front of it, flying the American flag, surrounded by lush green trees and grass, with a clear sky above.

The Brief

The Country Hen had a story worth telling: a locally operated egg farm with a genuine commitment to their animals and their craft. What they needed was someone who could capture it on camera and translate it into broadcast-ready commercials for regional cable. They came in looking for two spots: a 30-second and a 60-second, something that would showcase the farm, the facilities, and the raising environment in the best possible light.

They found Labradoodle Studio through an employee’s referral. That's usually how the best projects start.

Sign welcoming visitors to Hubbardston, featuring a blue hen graphic, and an image of a red barn with farm silos in the background, surrounded by trees and a gravel driveway.
A wire basket filled with white and brown eggs resting on a stone surface outdoors, with a carton of organic eggs branded 'The Country Hen' placed on top of the basket, against a background of green trees and a wooden bench. Overlaid text reads: 'What goes in to creating the world's best tasting organic eggs?'

The Work

This was a full-day, single-operator production. Run and gun, on location, in the heat of a Massachusetts summer. (If you've spent time on a working farm in August, you know what that means…but the work got done anyway.)

All footage was shot in 4K on lightweight kit: a Panasonic GH4, using entirely ambient lighting to keep the look natural and grounded. The kind of aesthetic that fits a farm brand far better than anything over-lit or over-produced. A shotgun mic captured the ambient sound of the environment, letting the farm speak for itself. While on-site, the day also included a photo session and employee headshots, making full use of the time on location.

Post-production included clean, simple animated typography — high-level messaging callouts that kept the focus on the visuals without getting in the way. Both spots were mastered in full HD, broadcast-ready for regional cable, where they ran for several months across New Hampshire and eastern Massachusetts.

In 2021, the footage got a second life. Three short-form portrait clips (9x16) were cut from the 60-second spot and repurposed for Facebook and Instagram — a straightforward re-edit that extended the campaign's reach without requiring another shoot.

A group of chickens grazing on green grass near a wooden chicken coop with trees around.

The Outcome

The campaign ran successfully on regional cable. Feedback from the client was strong, and the reach was real: a few unsolicited calls from family members who had spotted the spots running locally confirmed it was getting in front of people.

The relationship didn't stop there. The Country Hen's parent company, Hidden Villa Ranch, later brought Labradoodle Studio on for motion graphics work on their NestFresh sub-brand — a natural extension built entirely on the strength of the original engagement.

Why It Worked

The client was collaborative, open to ideas, and trusted the process. That combination makes a measurable difference in the quality of the final product. Good creative work is rarely just about the production — it's about the relationship that shapes it.